Buddy FOOD · Buddy TREATs
The Food That
Deserves Your Family
Premium, Japan-made fresh & shelf-stable meals, plus human-grade treats, crafted for the dogs we call family.
Real food, made in Japan
Buddy FOOD is a Japanese fresh dog food brand built around one simple promise: to serve dogs the same quality of food we would serve our own family.
Every recipe is developed by veterinarians and pet nutritionists, cooked gently in Kagoshima, Japan from human-grade ingredients (meat, fish, eggs and farm-fresh produce all sourced in Japan), and formulated to meet AAFCO adult maintenance standards for complete and balanced daily nutrition. Buddy FOOD is designed specifically for adult and senior dogs, with a low-AGEs profile.
We are trusted by 1,400+ partner veterinary clinics across Japan and offer three formats so every household can find the right fit: fresh frozen pouches for everyday feeding, shelf-stable retort pouches for travel and emergencies, and Buddy TREATs, single-ingredient jerky treats for reward and bonding.
Three promises to every family
Human-grade only
Every ingredient, from meat and fish to farm-fresh produce, meets the same quality standards required for human consumption. No by-products, no fillers.
Made in Japan
Sourced primarily from Kagoshima and other Japanese farms and fisheries, and cooked in a licensed Japanese food facility. Freshness and traceability in every pouch.
Vet-formulated
Every recipe is co-developed with veterinarians specialising in canine nutrition, and meets AAFCO adult maintenance standards.
Why families choose
Buddy FOOD
Gently cooked
Each ingredient is prepared in the way that suits it best (steamed, boiled, grilled or oven-baked) to bring out its natural flavour, aroma and texture, with low levels of advanced glycation end products (AGEs).
Complete & balanced
Formulated to meet AAFCO adult dog maintenance standards, so Buddy FOOD can be fed as a complete daily meal, designed specifically for adult and senior dogs.
Ten frozen recipes, plus shelf-stable & therapeutic
Six Original frozen recipes (beef, chicken, pork, mackerel, chicken liver, pork heart), four Healthcare+ frozen recipes, three Shelf-stable retort recipes, and two veterinary-channel therapeutic diets.
Frozen & shelf-stable
Keep a frozen rotation at home, and stock shelf-stable retort pouches for travel, shelters, or emergency preparedness. No preservatives; sealed fresh by heat sterilisation.
Single-ingredient treats
Buddy TREATs are dried jerky made from one ingredient only, perfect for training rewards and sensitive dogs.
Transparent labeling
Every pouch lists every ingredient and every nutrient, including guaranteed analysis, because your family deserves to know.
Everyday Fresh, Shelf-Ready
Retort-sterilised pouches that need no refrigeration, ideal for travel, emergencies, and topping. Gently cooked and sealed to preserve nutrition, with an 18-month unopened shelf life. 100 kcal per pouch. AAFCO complete & balanced: serve as a main meal or a topper.
Grain-FreeWagyu Beef
Generous Kagoshima Black Wagyu Beef with sweet potato, egg, carrot and cabbage. A rich, aromatic main dish for special days.
Chicken Tender
Low-fat, high-protein chicken tender with potato, rice, egg, carrot and okra. A perfect everyday staple.
Mackerel
EPA/DHA-rich mackerel with rice, broccoli, potato and egg, with nutrition designed for healthy skin, coat and joints.
Recipe No. 03 is currently in preparation and is scheduled to launch in early 2027.
Therapeutic Diet
Shelf-stable functional recipes developed with veterinarians for dogs with specific conditions. Distributed exclusively through veterinary clinics.
Grain-FreeLow-fat Chicken
Fat-restricted chicken recipe for dogs with pancreatic, GI, or lipid-related concerns. Retort pouch, 100 kcal / 104 g.
Early Kidney Care
Protein- and phosphorus-restricted mackerel recipe for IRIS Stage 1 to early Stage 2 CKD. Retort pouch, 100 kcal / 86 g.
Images above are reference shots of the shelf-stable line. Actual therapeutic-diet package shots will be supplied separately. Please note: therapeutic diets are sold only through registered veterinary clinics.
Frozen Fresh Meals
Gently cooked fresh meals, flash-frozen to lock in nutrition and aroma. Ten recipes across Original and Healthcare+ lines.
Original
Six everyday recipes across beef, chicken, pork and mackerel proteins.
Grain-FreeWagyu Beef
An all-rounder recipe balancing portion size and energy, made with 100% Southern-Kyushu Black Wagyu Beef.
Chicken Tender
High-protein and low-fat, recommended for big eaters and dogs on a diet.
Grain-FreePork
High-protein and high-energy, recommended for dogs building muscle.
Mackerel
High in omega-3 fatty acids, ideal for active dogs, tired dogs and seniors.
Chicken Breast & Liver
High-protein, balanced recipe. Made without egg, so also recommended for dogs with egg allergies.
Pork Hatsu
Kyushu-raised pork heart. Made without egg, so also recommended for dogs with egg allergies.
Healthcare+
Functional recipes developed with veterinarians for dogs with specific health needs: low-fat, early-stage kidney, and skin support.
Grain-FreeChicken.care
Therapeutic-diet-level low fat (22.8 g / 1,000 kcal), suited to sensitive stomachs, pancreatitis, protein-losing enteropathy and dogs on a diet.
Saba.care
For dogs with early-stage kidney disease that don't yet need a full therapeutic diet. Protein and phosphorus adjusted to ease kidney load.
Hatsu.care
Therapeutic-diet-level low fat (21.6 g / 1,000 kcal), suited to sensitive stomachs, pancreatitis, protein-losing enteropathy and dogs on a diet. Made without chicken or egg.
Katsuo.care
Skin-conscious recipe centred on Kagoshima-caught bonito (katsuo), with kestose, EPA/DHA and Urutsuya Lactic Acid Bacteria® for skin and coat support.
Buddy TREATs
Human-grade jerky. Each treat contains one ingredient only, nothing else.
Chicken Breast Jerky
High-protein, low-fat chicken breast, the everyday reward for training and bonding.
Pork Thigh Jerky
Lean domestic pork thigh. Rich in vitamin B1, perfect for energetic, active dogs.
Pork Hatsu Jerky
Nutrient-dense pork heart, rich in iron, taurine and coenzyme Q10 for cardiac support.
Saba Jerky
Omega-3-rich Japanese mackerel (saba) for skin, coat and cognitive support.
Katsuo Jerky
Kagoshima-caught bonito, one of the richest fish sources of niacin for skin and coat.
Questions from fellow families
Is Buddy FOOD a complete and balanced meal?
Where is Buddy FOOD made?
Is Buddy FOOD for puppies as well as adult dogs?
What's the difference between Frozen and Shelf-stable pouches?
How is shelf-stable different from regular wet food?
Can Healthcare+ recipes replace a prescription diet?
How do I start transitioning my dog?
Do you ship outside of Japan?
Talk to us
For product, export, wholesale, or veterinary inquiries, please use the form below.